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Photo News Friday

Mount for your iPhone 3 or iPhone 4
Ever since the iPhone camera was invented, it’s aspired to be what it simply never quite could be: a DSLR. Sure, apps have helped your camera phone inch forward with simulated focusing and faux filters.

The iPhone SLR Mount gives you the real thing. This case-adapter combo lets you mount your Canon EOS or Nikon SLR lenses to your iPhone 4 giving your phone powerful depth of field and manual focus. Telephoto, wide angle, macro, or your fixed-fifty lenses all attach to this mount giving you a full range of lenses at your iPhone lovin’ fingertips.

Plus, you’ll be putting the SLR lenses you already have to use with the camera you always have with you — your phone. Two loopholes on each end of the case let you tie on a camera strap, so you can hang it around your neck just like your real DSLR.

Now that your favorite camera has it all, what’re you going to do with your DSLR?

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New Service from MorePhotos Helps Photographers Get Found Online
Longtime website/shopping cart provider MorePhotos has recently expanded their service offerings to include search engine optimization (SEO) geared toward their client base of professional photographers. With over 13 years of e-commerce experience specific to the photography industry, this announcement is timely due to droves of “pro-sumers” (consumers that have taken to buying pro-level digital cameras), flooding the market in recent years.

“Photographers know they need to stand out in the crowd these days”, says MorePhotos SEO specialist Drew Warner. “Especially in medium to large size cities where competition is fierce and we can help them do just that”.

The SEO services are unique in that two completely different levels are being offered. One is a campaign management option for Photographers that lack the desire or technical ability to take on these tasks as part of their weekly schedule. The other, more out-of-the-box approach includes structured consulting sessions covering specific parts of search engine optimization and online marketing strategy. The latter option is for professional photographers that would like to learn what’s needed to “do it yourself” and goes against the grain of typical SEO firms desire to keep their secrets to themselves.

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PhotoShelter Unveils the Freelancer’s Online Marketing Blueprint, a New Free E-Book
PhotoShelter released The Freelancer’s Online Marketing Blueprint, a free 53-page e-book for all creative freelancers (not just photographers) looking to use online marketing to generate more clients and increase revenue. The e-book can be downloaded here:

Packed with actionable marketing strategies which can be implemented immediately, The Freelancer’s Online Marketing Blueprint includes step-by-step practical tips on how to generate inbound website traffic through SEO, social media platforms and blogs, building a successful leads list for email marketing, and the benefits of pay-per-click advertising. The guide also includes insights on optimizing websites to increase conversion of visitors to paying clients, and how to efficiently manage time and allocate scarce marketing budgets.

“When you’re a freelancer, it can be a real challenge to balance self-promotion with client demands,” says Allen Murabayashi, CEO of PhotoShelter. “This e-book is meant to coach freelancers on effective marketing strategies that will help optimize their online exposure and reach a larger pool of prospective clients.”

For more information visit: Offers Free Portfolio Critique
Models, photographers, hairstylists, and makeup artists can now obtain a complimentary portfolio examination through the New York based company Industry insiders know that exposing even one bad photo can hurt an otherwise perfect portfolio, resulting in a job loss. Getting a professional evaluation is the key to having an impressive portfolio.

ModelDaily believes that without their offer to share insider know-how, job opportunities and work could be missed by photographers, hairstylists, and make-up artists, resulting in frustration and failure. ModelDaily offers the opportunity to show their members how to market themselves and display their versatility.

Not only does ModelDaily offer a fresh pair of eyes to pinpoint a portfolio weakness, ModelDaily members receive access to modeling jobs, fashion industry news, hair tips, make-up trends and contests. Also, provides members with the ability to connect with other fashion industry workers and the capability to ask for free advice.

Fashion industry professionals say; “Sometimes less is better than more.” Meaning one strong photo is better than ten bad photos, now offers the unique service of ‘portfolio analyzing’. This complementary once-over allows artists to be at the top of their game, once they understand how to showcase their ability and talent.

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FotoWeek DC Launches 4th Annual International Awards Competition
FotoDC is charging up for its annual festival, FotoWeek DC. The launch of the fourth annual International Awards Competition marks the continued celebration of the power of photography.

“For the past three years we have worked to uncover, discover, and spotlight professional and emerging photographers from our region and from around the globe,” said FotoDC Founder and President, Theo Adamstein. “This year promises to have more entries than ever before due to our year-round programming and the growth of our festival.”

The competition will feature 11 different categories of entry. For single images, contestants can enter under Photojournalism/Social Documentary, Commercial, Fine Art, Contemporary Life, Travel, Portrait, and/or The Natural World. If submitting a series, contestants can enter under Photojournalism/Social Documentary, Fine Art, and/or The Natural World. There will also be a Student Portfolio category (eligible for those 18 or older and enrolled in an accredited academic program), a Multimedia category, and a Mobile Phone category focused on the Spirit of Washington.

The competition is open to all photographers, both amateurs and professionals, and there is an early bird discount for work submitted by July 24, 2011. The final deadline for submissions before entries go to the panel of 17 world-class judges for review is September 12. Winners will be notified by October 5, 2011 via email.

With $20,000 in cash prizes, the top winners in each category will be well rewarded, with the opportunity for their work to be shown and/or projected duringFotoWeekDC, November 5-12, 2011.

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