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Photo News Friday

Photoshelter & Blurb Offer New Free Guide for Photographers

PhotoShelter, today released Marketing Yourself with Photo Books, an in-depth look at how professional and amateur photographers use self-published photo books to promote their business and capture the attention of potential clients. Sponsored by Blurb, the global creative publishing and marketing platform, Marketing Yourself with Photo Books can be downloaded directly here: http://bit.ly/photobooksguide.

Marketing Yourself with Photo Books explores the practical considerations of building a photo book for promotional use, including the economics, portfolio use, dealing with photo editors and designers, and color fidelity. Featuring several case studies of successful photographers who use both traditional offset print processes as well as online print-on-demand bookmaking services, the e-book outlines multiple strategies that photographers can use to self-publish their work, build their brand, and generate more business.

“Today, we’re seeing an increase in smart photographers using photo books to complement their marketing efforts,” said Allen Murabayashi, CEO of PhotoShelter. “This e-book will coach photographers on ways that self-publishing can be used to effectively build a following among prospects and expand interest from existing clients.”

Marketing Yourself with Photo Books is the latest in PhotoShelter’s ongoing series of free business e-books for photographers and marketing professionals. PhotoShelter’s library of 13 free e-books includes guides on email marketing, search engine optimization, starting a photography business, freelance marketing and can be downloaded here: http://bit.ly/psresearch.

The Biggest Product Release in PhotoBiz.com History “The Store”

The Store contains all of the key features from industry research and requested from customer feedback. PhotoBiz.com has an incredible team of web developers, designers, support engineers, user interface planners, business interface experts, and quality assurance personnel that have worked tirelessly to deliver an excellent internet product. The PhotoBiz Store is much more than an online shopping cart. It’s a fully branded, unique-to-you Store that is jam packed full of features.

The home pages for The Store are called “Marquee” pages. This is a brand new page type that allows the user to choose from multiple layouts, including a scrolling banner and multiple image display. Most of the content pages allow for embedded HTML widgets and the best part is that the text content of these pages is easily indexed by search engines, because the Store is completely HTML5 compatible. The Store also contains an icon bank with all of the most popular social media sites. In addition, there is a “Share” icon that allows anyone viewing the website to share a specific page link via email and a variety of social networking site.

The Store allows PhotoBiz customers to sell practically anything. With various page layouts; products, packages and services are able to be separate items organized into different categories. Up to 10 images per product and service can be uploaded and one photo per sub-option for each can be added. One of the most advanced areas of the new Store is the flexible menu system. The site builder can choose to link to almost any page on the Store directly from the menu or link to a single product, category, or all products.

Great effort went into developing methods that would make sales easier and faster. One area that has significantly expanded is discount types. The Store will have twelve (12) different coupon types available. The seller can create an unlimited number of coupons in their Store, and customize them to their business’ needs including discounts in dollar amounts, percent off, buy one get one and bundled offers.

PhotoBiz has honored the requests for a “Favorites” section in the Store. As a customer views their images, they can quickly and easily mark their favorite photos by clicking the “Favorite” button. They can then view all of their favorites at once by clicking the Favorites tab. The customer can choose to buy individual prints or add images to selected products, services or packages. The photographer can designate their own “favorites” by using the Featured Photos tab to suggest purchasing choices.

Another new feature for The Store is “My Account.” There is a “Sign In” button at the top of the page when clicked, the customer can log in to their existing account or create a new one. Once the customer has logged in, all of their “Favorite” images are saved, as well as any items added to their cart. This allows them to continue a shopping session at any time, from any computer, simply by logging back in.

To make this feature even more valuable, PhotoBiz has added the ability for the seller to view their customers’ saved carts in the Control Panel. This allows them to keep track of activity in the store in general, as well as for specific customers. The Store can search for saved carts by customer name or date range, and can view all items in the cart, as well as the date created and last updated. This can aid with streamlining the purchasing process.

New Photography Gallery Finds Opportunity in the Midst of Troubled Economy

Last April Tom Suhler had never thought of owning an art gallery. Two months later, in the middle of a difficult economy, he opened “Exposure – A Gallery of Fine Art Photography” on Santa Fe’s historic plaza.

“I was vacationing in Santa Fe and noticed vacant gallery space,” says artist and now galley owner Tom Suhler. “I had been here many times but never noticed any vacant real estate.” The last few years has been hard on galleries forcing many to close. But their bad fortune has created some opportunities.

“Then, while touring the galleries I noticed very few nudes and none similar in style to the work I have done with dancers,” Suhler continues. “I also did not see work similar to that of fellow photographers Steve Hix and Greg Davis. So a crazy idea started brewing in my head.”

The thought of a popup gallery had never really crossed Suhler’s mind until that point. Santa Fe is one of the biggest art markets in the country and here was a unique point in time where he could be part of it.

“So in the span of a couple of days I decided to go for it and open a gallery. From that point on it was all really quite simple,” Suhler says in jest. “All I had to do was negotiate a lease, convince Steve and Greg to show their work in the gallery, get a lot more of my work printed and framed, find a place to live, establish a web presence, get all my permits, and all the other things required when setting up a gallery. So after too few jam packed weeks, I was leaving Austin with everything I needed packed into a trailer.”

How does Suhler respond when asked how has it’s been so far? “Well being both a gallery owner and an artiest make the ups and downs easier to take. On the days I make sales the gallery owner in me is happy. On the other days I am still connecting with people coming into the gallery. Whether we talk about how they are gaining a new perspective on the world of fine art nude photography, learning the importance galleries play in a digital age, or even starting to see photography as art. Also all of these experiences are giving me great material for my blog.”

About Exposure – A Gallery of Fine Art Photography. Exposure is located in the Plaza Galleria on Santa Fe’s historic plaza.
Exposure is open 7 days a week.
66 E San Francisco St Suite 15, Santa Fe, New Mexico 87501.
505-216-0730

GoPhoto.com Reaches 1,000,000 Photo Scans

GoPhoto, the fastest-growing provider of slide, negative and photo scanning services, surpassed 1,000,000 images scanned at their California-based image scanning facility. This milestone is a testament to the incredible growth GoPhoto has experienced since their launch in late summer of 2010.

With almost every household in the country in possession of boxes of old paper photos, carousels of dusty slides or envelopes of fading negatives, the daunting task of digitizing images before they are destroyed or lost is one most of us face. Consumers are finding that purchasing a scanner and spending hours scanning images themselves is both cost and time-prohibitive, and rarely produces professional-looking, high-resolution scans useful for later printing.

Photo scanning companies such as GoPhoto offer an easy solution to this time-sensitive, often overwhelming burden of digitizing countless albums of old photos. Customers can box up and mail in their images to be cleaned and hand-scanned to a high-resolution, digital format. Every GoPhoto scanning order includes a free DVD and online photo albums where customers can organize and share their scanned photos in just one click.

Sean Ryan, President and co-founder of GoPhoto stated, “We are excited to reach the 1 million scan mark in such a short time, as it represents both the exploding market and the great service that GoPhoto offers to ensure images are digitized, shared and preserved forever.”

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